Komentariši! We use the visual prototype to create all the marketing and the functional to prove it can do what we say it can do. Crowdfund innovations in tech and design before they go mainstream and support entrepreneurs that are working to bring their dreams to life. In 2019, our team at LaunchBoom have worked with 4 different teams who all had launched six-figure crowdfunding campaigns on Kickstarter prior to working with us. Kickstarter’s mission is “to help bring creative projects to life.” They’ve backed up that mission by becoming a Benefit Corporation in 2015 — and are still one of the few companies to have done so. Facebook & Instagram are by far the largest external sources of traffic to crowdfunding campaigns. As I stated before, Indiegogo has repositioned themselves as a platform for tech entrepreneurs and their positioning is paying off. Kategorija: Mobilni widget. You may be unable to create a campaign because the country selection you've entered is not be supported by our payment processor, Stripe. When the Facebook Pixel tracks a purchase, their algorithm automatically starts showing your ads to people like the person that purchased. Note: When you receive funds to a non-US bank account, a transfer fee is incurred for each transfer/disbursement sent by Indiegogo, in addition to third-party processing fees. You will not be charged fees on the backers that have failed payments. A functional prototype is one that actually has all the features you claim your product will have in your marketing. On average, we see about 3% of all pledges on a Kickstarter campaign fail. It's the easiest way to incorporate in the U.S. and setup a bank account. Hong Kong (China campaigns may be eligible). On top of LaunchBoom’s marketing efforts, the Indiegogo team provided a great deal of promotional support for each of the campaigns above. This information is required as part of Stripe’s mandatory identity verification requirement: Stripe must collect, verify, and maintain information on the individuals associated with every US Stripe account, as required by our regulators and financial partners. You are creating campaign in your own name, or on behalf of a registered legal entity with which you are affiliated. All currencies that are supported by Indiegogo use Stripe to process contributions and disburse funds. Without the Facebook Pixel, this can’t happen. I’ll tell you right now that if you have a game, just stop here and launch on Kickstarter. This is why on Kickstarter, it’s very important to factor the time it takes to get through the review process into your timeline for launching. There is a 14 day window for them to go through their processing and then transfer the funds. Or you can remarket to people that got to checkout and didn’t buy via Facebook advertising that gives them free shipping. This willingness to try new things is a trait of Indiegogo’s platform which is one of the reasons why they are seen as the more “open” platform. Indiegogo’s current article on the matter is founder here: What is My Country of Legal Residence and Bank Account Location? As I’ve stated before, I think that Kickstarter is hurting creators by not adding this. Pošalji. If changes need to be made after your campaign is created or launched, you will need to close your campaign, refund all backers, and create a new campaign. Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe — just like Kickstarter. Are you ready for everyone’s least favorite answer? You don’t know the lifetime value of a customer, you don’t know your return rates, you don’t understand the true costs of shipping. Where Indiegogo truly shines though is in Tech & Innovation. For each of their new campaigns, we decided that Indiegogo would be a better platform for them to launch on. Where the platforms differ is in their accuracy around Google Analytics tracking. Both Kickstarter and Indiegogo offer the same core features, but Indiegogo has been raising the bar by releasing some extremely effective ones. AirSelfie came to us with their second version called AIR PIX and we decided to launch on Indiegogo. When someone contributes to a crowdfunding campaign, each platform will handle the payment differently. After these two campaigns, we spoke with the VAVA team about launching their new Short Throw 4K Laser projector on Indiegogo to see if it would perform better than their previous Kickstarter campaigns. Project creation is currently available to individuals in the US, UK, Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, Luxembourg, Hong Kong, Singapore, Mexico, and Japan. The platform also takes its fee. Each platform has different features when it comes to how you can market your campaign on their platform. E-commerce, subscriptions, SaaS platforms, marketplaces, and more—all within a unified platform. Here are some numbers pulled out of that screenshot: By having the Facebook Pixel you can let Facebook do what Facebook does best: optimize the advertisements using their algorithms. Podeli. But each of these promotions are much harder to get. What if I'm a foreign national, exchange student, or on a visa? If you are not in a country where Stripe is available, consider Stripe Atlas, a service whereby Stripe will set up you up with an LLC corporation in the US, as well as a US bank account, and a Stripe account. The invitation-only platform allows companies from the Gaza Strip to Berwick-upon-Tweed to incorporate as a US company in Delaware – a state with such business-friendly courts, tax system, laws and policies that 60 per cent of Fortune 500 … For example, you can offer a secret discount to people that sign up on your email list during the pre-campaign. It's the easiest way to incorporate in the U.S. and setup a bank account. As of October 24, 2019, this is the current breakdown. Je li razlog ovome možda odnos Stripe – Indiegogo, Stripe/Indiegogo – naša Porezna ili nešto pak treće, saznat ćemo, nadam se, kad nam se netko od tri aktera odluči javiti na upit. According to SimilarWeb, a traffic estimator, Kickstarter sees an average of 22.05M unique visitors a month. Like shipping information, you must follow up with your backers post-campaign with a survey to gather this information. Backers do have one week to correct their credit card information after the campaign ends, but you should expect many of them to never do that. If you have a valid, government-issued ID for a country and a bank account located in that country, you may select that country as your location. Both platforms have strict policies for which countries are able to launch. My guess is that they don’t feel Facebook aligns with their values as a company. On Indiegogo, you can only limit a reward by quantity and they have not added time limits yet. Even as a Kickstarter Expert, we get no special treatment on our campaigns. Three years later, the company introduced Stripe Atlas, a new unconventional service facilitating the incorporation of the US business entity for entrepreneurs all over the world. Features; Demo; Pricing; Contact; My Account; Get WP Simple Pay Pro; 9 Unique Things You Didn’t Know About Stripe By Dennis | May 13, 2019. By removing lengthy paperwork, bank visits, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world.Within days you can: To get started, please visit: https://stripe.com/atlas/indiegogo. The Facebook Pixel is a piece of code that allows you to track the effectiveness of your ads — which is extremely important when advertising. Stripe is perhaps best known for providing a slick payments acceptance experience for many leading digital firms, from Lyft and Instacart, to Facebook and Indiegogo. Many creators who have more technologically advanced products may have multiple prototypes: one that is visual and one that is functional. This helps solve one of the biggest fears of crowdfunding which is not receiving the product you back. They also have more lax rules around the types of projects that can launch and are more willing to work directly with campaign creators than Kickstarter. In which currency will my campaign raise funds? I believe having the Facebook Pixel empowers creators and leads to a healthier crowdfunding ecosystem. Thus, Indiegogo removed Paypal and left Stripe as the only option to process payments for crowdfunding campaigns on the platform. No small creator can spend money under those circumstances.”. Menu. Stripe, the company Kickstarter uses to process payments, has started a new service called Stripe Atlas. Indiegogo potencijalnim pokretačima kampanja iz ostalih zemalja, pa tako i Srbije, savetuje da putem usluge Stripe Atlas otvore kompaniju i bankovni račun u SAD-u pa tako krenu u traženje finansiranja za svoje projekte – što će, pretpostavljamo, mnoge već u početku obeshrabriti. In the past two years alone, products from China have raised nearly $100 million on Indiegogo. I’ve seen many campaigners succumb to these agencies when their campaign stalls because they aren’t empowered to run the ads themselves. Each platform takes some time to process all the transactions and then send the money (minus the fees) to your bank account. View reports, manage user information, send funds, issue refunds, handle chargebacks, and more. The countries available are directly related to the countries that their payment processor, Stripe, supports. If your campaign is raising funds for a business or nonprofit, you should choose Business or Nonprofit. Stripe is an incredible payment processor which means you’ll need not worry about payments going through or being handled properly. Stripe has already teamed up with more than 200 partners and today is adding Kickstarter, Indiegogo, and Y Combinator to the mix. Kickstarter doesn’t let you put a Facebook pixel on your campaign which means you can’t track the return on your ads from within Facebook Ads Manager. We’re here to help China’s top innovative products launch in U.S. and Western markets. Please refer to the list above for the countries we currently support. This is a major drawback of Kickstarter and one of the biggest pros of launching on Indiegogo. On Indiegogo, it is much easier to tap into their promotional opportunities. As a bigger business I feel like we can make better estimates and get some degree of accuracy in our ROI numbers, however, if you are a brand new creator, where do you even start to get estimates? For assistance with opening a business bank account in one of our supported countries, you may consult with your own expert or opt to use Stripe Atlas to create a U.S. business entity and apply for a U.S. bank account. And in all my years of working in the crowdfunding industry, I’ve never seen them add more resources to their creator support department. Stripe Atlas is a tool to handle everything involved in establishing an internet business, available to entrepreneurs everywhere. If you are based in a British Crown Dependency (Jersey, Guernsey, or Isle of Man), you must enter an address and bank account in the UK in order to create a campaign. Kickstarter understood the advantages of Stripe over Paypal earlier than Indiegogo. Fixed funding means if you do not hit your campaign goal within the campaign duration, you do not keep any money and the backers are not charged. Essentially, Indiegogo will Guarantee Delivery of the product to backers. You can see from the image that 466 backers took us up on that specific add-on which only increased the average order value across the campaign. Full records of all customer transactions on Stripe Let Stripe net out earnings Stripe is an incredible payment processor which means you’ll need not worry about payments going through or being handled properly. The Atlas program was launched as an invite only, and while Stripe is expanding it to include U.S. entrepreneurs, it will still be on an invite-only basis, reported TechCrunch. What is My Country of Legal Residence and Bank Account Location? With the exception of Puerto Rico, businesses based in any other US territory or possession, or the US Virgin Islands, are not supported. Kickstarter only offers the Fixed Funding model which is why it’s known as the “all-or-nothing platform”. You’ve finished your campaign on Indiegogo & Kickstarter so you’re probably wondering… “where’s my money?”. Location can affect it because international backers (in relation to where the campaign launched) are more likely to also be flagged by banks as unusual activity. This means that you can quickly create unique links that will be tracked from within the platform’s dashboards. Stripe Atlas allows entrepreneurs to setup a US based business and bank account which can be used for the crowdfunding campaign. Learn more. I asked our client Tayson Whittaker, President of Outdoor Vitals, if Kickstarter’s refusal to add the Facebook Pixel hurts creators or not. But that does not mean that Indiegogo is 50% as effective as Kickstarter. Contact us here to discuss your Kickstarter or Indiegogo project. It will take care of legal complexities, fees, bank visits, … Before launching: Receiving funds to a US bank account. I say this even though I have great love and respect for Indiegogo’s platform. It’s highly likely that you’ll be assigned a campaign strategist on your campaign who will work with you to make sure you have the best chance of success. On Kickstarter, you must have a functional prototype and clearly show the functional prototype working on your campaign page. On Kickstarter, you can limit a reward by both quantity and time. Campaign creation is currently available to individuals in the US, UK, Canada, Australia, Hong Kong (China campaigns may be eligible), Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Japan, or Switzerland who meet the requirements below. Stripe Atlas can help you to establish a startup anywhere across the globe. Flexible funding means if you do not hit your campaign goal within the campaign duration, you do keep the money and the backers are charged. On Kickstarter, backers are not able to give this information when they checkout. According to SimilarWeb, a traffic estimator, Indiegogo sees an average of 12.16M unique visitors a month. Instead, Kickstarter allows you to add a button to the top of your Kickstarter page which is called Spotlight. You are a legal resident or have a business entity registered in one of the above listed eligible countries. Kickstarter does not. But the good news is, no matter which you choose, you’ll be okay. They’ve done a great job of niching themselves with this audience and is one of the main ways they are differentiating themselves from Kickstarter. Does that mean Kickstarter will add it in the future? If you are raising funds for personal purposes, such as for independent creative works, you should choose Individual. Check out this article to learn how to do this. If your campaign is doing very well, they will likely reach out to you about these opportunities. The fintech claims that startups registered with Stripe Atlas have already raised more than $2 billion in funding. LEARN MORE ABOUT INDIEGOGO CHINA SERVICES › 我對 … Budi prvi i započni diskusiju! In terms of categories, Indiegogo takes a different approach and has three primary categories: (1) Tech & Innovation, (2) Creative Works, and (3) Community Projects. Find out more about what you can and can't edit after launching in, For assistance with opening a business bank account in one of our supported countries, you may consult with your own expert or opt to use. Here are the top three reasons why I think that Indiegogo was more effective for these campaigns. In my experience, Kickstarter has a better integration and the data tracked in Google Analytics almost identically matches the data tracked on your Kickstarter campaign. If you look back on my past blog articles you can even watch me struggle with this question as I’ve learned more about what types of projects are best for each platform. Secret perks aren’t a new feature for Indiegogo but they are still unique to the platform. The drawback of this system is that there will be credit cards that fail to charge for a variety of reasons: insufficient funds, fraud alerts from their bank, etc. Both platforms also automatically add the tracking code necessary for you. For this reason, you are required to send surveys after your campaign is over to gather this information. Both platforms offer some variation of this but Kickstarter’s is more robust. With that said, since Kickstarter has Google Analytics tracking, you can still track your Google Ads within Google Analytics, but it won’t show up in your Google AdWords tracking. Even though they started after Indiegogo, they’ve surpassed them in terms of funds raised and daily traffic. All four Indiegogo campaigns raised more than their previous Kickstarter campaigns by a significant amount. Fees & Pricing for Campaigners: How much does Indiegogo cost? Why am I getting a warning when choosing my currency and country? Part of me respects their approach to this because if you do get one of their promotions, it can be very powerful. On Indiegogo, you are able to create product variants when you create your perks. Indiegogo pioneered this feature and Kickstarter has not followed in its footsteps. First, study the differences between the two platforms and see which ones are the most valuable to you. When it comes to funding there are two models: fixed or flexible. Pošalji. Some of them may have added costs such as a higher commission from sales that come through those sources. Kickstarter has built in surveys you can use, but I recommend using a 3rd party tool like BackerKit which is more robust and allows you to also upsell your backers additional items. It’s actually a really impressive ecosystem that they’ve built. If your campaign is raising funds for a business or nonprofit, you should choose Business or Nonprofit. Stripe is the best payment processor for most businesses. It’s extremely robust out of the box and you’ll want to have it setup for your campaign. Here’s one of the questions I’ve gotten the most since starting LaunchBoom: Should I launch my crowdfunding campaign on Kickstarter or Indiegogo? Indiegogo has a partnership with Stripe. What if I live in a British Crown Dependency, special municipality, or other outlying territory? Filming the story of the first black Paratrooper in the British army, Pvt Sidney C | Check out 'YOU CAN STILL SUPPORT PARATROOPER VIA PAYPAL' on Indiegogo. This is an ever updating list of countries, so I recommend going to each platform’s support centers to see the most updated list before you launch. We’re still able to gather some metrics through articles written about them and traffic estimator websites like SimilarWeb. That’s nearly a 10% lift in sales just by adding one Add-On Perk to checkout. Here are the two campaigns VAVA launched previously on Kickstarter. Kickstarter does not offer this. It allows you to create a “secret” perk that is only visible if someone clicks on a unique link generated by Indiegogo. The only drawback of using Stripe is that it is more restrictive than other payment processors which is why the countries able to launch on both platforms is fairly limited. We are able to use secret perks strategically to offer promotions like exclusive discounts to our pre-campaign community or free shipping offers through remarketing ads. On Indiegogo, your backers will give this information when they checkout. That doesn’t mean they don’t have rules though and their team will still shut your campaign down (no matter how much you’ve raised already) if you don’t follow them. Stripe is a suite of payment APIs that powers commerce for online businesses of all sizes, including fraud prevention, and subscription management. For the countries that are not supported via Stripe, Indiegogo sends out the funds using its bank. These promotional efforts from Indiegogo can send a lot of sales — especially if you get a top spot. It was focused exclusively on independent films initially which is where it got its name. Since we know if someone purchases from an ad, we can tell Facebook to optimize the ads and show them to more people like the person that purchased. It is easy to use, safe, and powerful. This has major advantages for the campaigner since you have an accurate idea of how much you’ve actually raised since you don’t have to worry about failed payments. What does this mean? Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe – just like Kickstarter. GoSun came to us with their fifth product called GoSun Chill and we decided to launch on Indiegogo. Skip to content. By the end of this article though, you’ll have a detailed understanding of each platform and know which one you should launch on. Both platforms are great in their own ways and at the end of the day, there are other aspects of your launch strategy which will have more effect on its outcome. Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe — just like Kickstarter. If you are located in Puerto Rico, you must enter a mainland US address and bank account in order to create a campaign. Both platforms offer Google Analytics integration easily — all you have to do is put your tracking ID into the backend of your campaign. From opening LLC companies to C corporations to getting an EIN to opening a business account in a US bank; Atlas gives you plenty of options to start an online business. If you think your product better aligns with Kickstarter’s community and you want to tap into their larger organic backer base, then Kickstarter may be your best bet. Best practice is to submit your campaign for review at least 7 business days prior to your launch date. This is a staple of ecommerce marketing strategy and Indiegogo started offering this in 2019. If you raise more than 1000 in your currency, Indiegogo will automatically hold 5% of your funds in “reserve” for refunds and chargebacks. For Kickstarter, backers are charged immediately when the campaign ends. Indiegogo allows you to add this code to the backend. Unfortunately, many agencies in the space take advantage of creators and have predatory business models that strip most of the margin from campaigns. There’s no difference in fee structures for Fixed & Flexible which is why most campaigns opt for Flexible. Indiegogo calls this feature “add-on perks”. Kickstarter has a manual review process that usually takes 3–5 days. But really, it does. Both of these drove considerable amounts of pledges because Indiegogo has fostered a community of tech-driven backers. If I were to walk up to a random person on the street and ask them to name a crowdfunding platform, I’d put all my money on Kickstarter. A secret perk/reward is a product offering on the platform that only appears if someone clicks on a specific, unique link. Campaign creation is currently available to individuals in the US, UK, Canada, Australia, Hong Kong (China campaigns may be eligible), Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, or Switzerland. By removing lengthy paperwork, bank visits, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world. Enter your authorization credentials (Indiegogo only) If you have an Indiegogo campaign as part of the project we've imported, you'll need to click on the Authorization sub-menu item, and enter your Indiegogo … Here are the results: Morel launched one successful campaign on Kickstarter before we launched their new campaign on Indiegogo. The two factors that contribute the most to the percentage of pledges that fail are (1) your price point and (2) location of your backers. Indiegogo usually over reports the data slightly so it’s important to take this into account when you are looking at the data in Google Analytics if you launch on Indiegogo. Two of the most effective opportunities they offer are (1) newsletter placement and (2) homepage placement. It’s recommended to launch an Indiegogo InDemand campaign immediately when your Kickstarter campaign ends and direct your Kickstarter Spotlight to your InDemand campaign. Online payment processing for internet businesses. As stated before, Indiegogo is generally a more open platform and doesn’t require that you go through any review before you launch. If your currency is not supported, Indiegogo recommends that you consult with an expert or use Stripe Atlas to create a U.S. business entity and apply for a U.S. bank account. The Product Hunt community has special instant access to Stripe Atlas—hit the website link above to get started right away. Google Analytics is the standard when it comes to free analytics tools for websites. For example, you may hit $100K in funding, and they’ll put you in their newsletter. In the end, both platforms offer promotions, but Indiegogo is by far easier to work with. The most recent public data I could find while researching was from an article on 4.11.18 by Fast Company. As of October 23rd, 2019, they’ve raised $4,606,789,065 from 171,851 projects and 17,014,829 backers — of those 17 million backers, 5,595,691 back multiple projects. If your country of legal residence is within the European Union/EEA, please refer to the section below: In What Currency Will My Campaign Raise Funds. What does "Verified" mean on your bank form? Over the past couple years, both platforms have added the functionality for you to create your own tracking links from within their platform. How you get the promotional opportunity and what is available is where the platforms differ. After your campaign funding duration is over, you’ll want to continue pre-selling your product. They don’t realize that the largest category is Games. You have an address and bank account from the country in which you are creating a campaign. On Kickstarter, you are not able to create product variants when you create your rewards. On February 24, 2016 the company launched the Stripe Atlas platform, designed to help entrepreneurs start a business from absolutely anywhere on the planet. Please note the funds recipient and tax ID can't be changed once your account is verified. Since Kickstarter doesn’t offer this, creators are forced to use agencies that have built custom solutions to tracking Facebook ads. When I say creator support, I mean their willingness to help you with your crowdfunding campaign — everything from promotional opportunities to answering basic questions about how to crowdfund. And what do I enter for my tax ID? 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